Executives at Travel + Leisure Co., formed earlier this year when trip rental and timeshare firm Wyndham Destinationsacquired Travel + Leisure for $100 million, see opportunities in trip clubs and different revenue streams. The company’s investor day this month generally centered on how Travel + Leisure Co. can develop Travel & Leasuire exponentially by tapping into consumer-facing travel golf equipment as well as corporate accounts. Purpose The purpose of this paper is to contribute to international tourism market segmentation analysis by proposing a comprehensive framework that examines behavioral, advantages and lifestyle segmentations.
- Talent and Partner was based in 2009 by Mariam Boulares and Ingrid Janowski.
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