Marketing Methods: Out With the Old, In With the New
For how many years if you talk about business companies, one always employs various marketing methods to sell their goods. However, the effective marketing methods used a long time ago may no longer be the best to make a sale. Below are some of the most common old school marketing strategies that until now there are still some business companies that utilize them.
Making use of phonebooks
In the current years, phonebooks still exist and minority of people still use them; however, today, majority of people would rather make use of the internet. If you own a business, have the money to be used for advertising, and have to pick between being listed in a phonebook and utilizing web developer services, then it would be best to choose the a web developer. Even delivery restaurants and handyman companies are marketing their business now with the use of internet instead of the phone. Of course, no one has the right to tell you not to place your company on the phonebook if that is what you want. But it should be your topmost priority to be securing the services of a reliable web developer so that your business will have a website of its own.
Though during the 80s, cold-calling was a popular thing, now, it is no longer treated the same. The reason for this is because of the existence of the so-called e-mailing. When it comes to e-mailing services, you will be able to present larger information to your target audience minus being invasive. There is still an advantage when B2B businesses make use of telemarketing because of the scenario of having to avoid sales e-mails being filtered and placed into spam or being ignored. Even so, with the existence of sections that are dedicated to enquiries of business, bigger companies can now make use of them so there is no more cold calling, there is gatekeeper negotiating instead.
Doing postal mass mailing
If you do postal mass mailing compared with mass e-mailing, then the task is not only time consuming but also very expensive. If you happen to be a B2C business owner, then it is still effective to be posting flyers. It will have to be another thing if you are a B2B company because majority of people these days are no longer interested in looking at sales letters twice. Furthermore, branded envelopes may not even be opened. Obviously, the same goes with e-mail marketing; however, the best thing about it is that it is just for free. It is a great idea that you utilize mass marketing tools to make the process easier with the likes of Mailchimp.
Of course, it cannot be denied that there are still old-fashioned marketing methods that work for certain businesses of today, but if you want to get the best results quickly, then it will be best to use the modern strategies.