Inbound marketing demands time. It needs much domain knowledge as well. It can be tough for businesses to have the time and internal resources vital to understanding and running search engine optimization and social media (to name just two) campaigns alone. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
Working with a firm that will redesign your website won’t fetch you more visitors. Web design and inbound marketing agencies usually seem like one and the same thing, and though they are definitely related, they work with two completely unique skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, these agencies need to be able to explain their methodology to their potential clients as thoroughly as possible. This manifests that the agency has actually delivered ROI to its past clients, and that it has the game plan needed for it to do the same for you.
Peppering your potential agency’s pitch should be such words as “analytics,” “metrics,” “benchmarks” and other terms similar. Developments made toward your goals must to be measured at each step of the way, and a good inbound marketing agency will be able to monitor all campaigns and update you on their performance regularly. You are hiring these professionals because you want certain things achieved with the campaign. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is driven by the creation of quality content meant for your dream prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? What is their social media presence like? Do they have optimized landing pages, and is their content of high quality? A successful inbound marketing company should be its own ideal case study.