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This analysis investigates gender responsiveness of persuasion methods utilized in fashion online shop commercial. It examines the modes of advertisement and the strategy utilized by the advertiser. The objective of this analysis is to describe the modes of commercial, to establish the persuasion methods used in commercial and the gender responsiveness persuasion strategy Fashion & Online Shop based mostly on the advertisement. The researcher focuses in Guy Cook and Aristotle concept in this research. The methodology that used in the research is descriptive qualitative for the explanation that knowledge of this analysis is in type of image and transcription from the advertisement.

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By Annie