The outcomes showed thatInstagram online shop customers in Malang had been categorised into 2 segments; the firstsegment was school college students and workers above 20 years of age with IDR2.5 – 5 million incomes per 30 days. Meanwhile, the second segment washigh college and school students beneath 20 years of age with lower than IDR 1 million permonth income. Both segments prioritized achievement when theywould like to buy in instagram. The least e-service quality attribute thought of bycustomer was effectivity . While it may be easy to compare the bottom price of an merchandise online, it may not be easy to see the total price up front.
- Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the common public uses the symbolic value and mark value called hyper-reality.
- Automatically sync online and in-person orders, items, and inventory.