By Annie 
The retail e-commerce industry has become a lucrative venture for so many business people. It continues to attract a constantly rising number of people setting up business domains online.
According to this feedback from UK.collected.reviews, UK consumers spent approximately £141.33 billion on online stores in 2020. This result shows the increasing growth of e-commerce.
For these businesses to be thriving, even with high competition, retail technology has had a lasting effect to ensure online retailers continue to offer good services and shopping experiences to customers.
Retail technology has rebranded the interaction between retailers and customers. Here is a rundown on ways through which digitized shopping is changing the future of online shopping.
1. The Smartphone Experience:
Many online shoppers first use their phones to conduct thorough research before venturing into buying. With smartphones, shoppers carry out careful and proper research on both the goods they intend to buy and the services of the online retailer offering them. Smartphones have become very important for online trading engagements and transactions. It, therefore, falls back on the online retailer to brace themselves on their terms of engagement, good online reputation and fair pricing.
2. Growing Convenience:
Convenience is the primary element of online shopping. This has only been made so by the availability of retail technology. Through this technology, buyers can engage with sellers, skim through products and make easy purchases and deliveries all from the comfort of their homes.
3. Customer Behaviour Analytics:
With the use of technology, online retailers can gather useful information on the needs of customers. Customers do a lot of online research before purchasing a product which means they always expect online retailers to meet their very needs. With online analytics, e-retailers can gather data on this customer behavioural trend, which helps their business by making them improve in their services. With behavioural analytics, they can track shoppers’ searches and history of purchases which offers them adequate information on how to meet these demands and also suggest relevant products to online shoppers.
4. Design Interface:
Technology is advancing the way online buyers engage with sellers. E-retailers have taken advantage of this by enhancing the customer experience of buyers through enforced new policies and features that make shopping a lot easier. Many e-commerce businesses are now designing a domain that people can easily operate without any hitch. Through the enhancing of product search, payment options and other relevant options necessary to facilitate smooth online transactions.
5. Artificial Intelligence:
Many e-commerce businesses now use Al to engage with their customers. Through the use of devices like chatbots, they can easily communicate with them, prevent fraudulent activities while also suggesting products to shoppers.
Retail technology has advanced online shopping in many ways. It has affected the nature of the business in general which is now breeding massive competition on e-commerce. There’s so much technology has altered and enhanced in marketing and there’s even more than it’s yet to do in the e-commerce sector as customers are leaning more towards convenience shopping, sellers are embracing new technology to meet these needs.